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Academic management book focused on customer relationship management, business communication, digital systems, and customer engagement strategies.

Customer Relationship Management – An Overview

Original price was: ₹200.00.Current price is: ₹160.00.

A practical guide to CRM concepts, customer engagement, and business management.

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Customer Relationship Management – An Overview by Harikrishnan K.T. is an educational and business-focused book that explains the concepts, strategies, and importance of customer relationship management in modern organizations. The book covers customer engagement, communication systems, business growth, and digital relationship management practices, making it useful for students and professionals in business and management studies.

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